How To Make Client Cards – Fast and Easy
By Tammy Taylor
you feel like your clients just fade away after their first couple
of appointments? Do your clients call at the last minute, or do
they wait 3 weeks before calling, and then expect you to work them
in right away?
Do you ever think “what did I
do”? Well, it isn’t what you did; it is what you did not do! Every
single new and every established client has to have a complete
Client Contact Information card filled out along with a Client
Appointment History card filled out.
Keep two file boxes: One for Client Contact Information and one for
client appointment history. Put A-Z dividers in both of your file
boxes and alphabetize by name. “First” name or “Last” name is okay
as long as it is a name you remember them by.
When a new client comes in for
their first appointment, have them fill out a Client Contact
Information card and then have a little 5-minute consultation before
you get started with them; and explain the following to them:
sanitation and disinfect system.
products and your retail products.
- All your
services; so they will have more services done.
- A little
about your qualifications and the advanced nail classes you have
taken, above and beyond your nail license.
- Your Salon
- Your Work
Make sure to
book an extra 15 minutes for all new clients; so you can have your
5-minute consultation and have a little extra time to answer their
questions, and get to know them; and so you can explain everything
without being in a hurry. Then proceed with the service and
reschedule your client before they leave your Station. Never let
any client leave without trying to schedule their next appointment
or you will create bad habits, which will make bad clients who do
not come back.
scheduling their appointment, write the date & time on your
business card, and have your client program your phone number
and your name into their cell phone under Nails.
- Call every
client 2 days before their appointment to remind them so you
have plenty of time to schedule someone else if they cancel. If
your client cancels in less than 24 hours or does not show up,
you need to charge a “no-show” fee. A lot of Salons and Spas
are taking credit cards in advance in case the client does not
- When you
have a Client Contact Information card and a Client Appointment
History card, you have all the information you need to contact
your clients and to keep track of your clients.
How to make your
Client Cards and Boxes:
Your first box has your
Client Contact Information card in it, and your second box has your
Client Appointment History card in it. Go to my Tammy Taylor Nails
Professional Website and click on “Nail FAQ’s by Topic”, and scroll
to “Client Cards”. Your client “history” card and client
“information” card artwork is ready for you to take to the printer
or print to your printer. We did all the work and you just need to
Click Here To Go To Client Cards.
Have the client fill out the Client
Contact Information card, and keep this card in your contact
information card box. You will also keep track of any referrals
your client sends to you on this card.
Your second box has your Client
Appointment History card in it. You will use this card every single
time the client comes in so you have a history of all their
appointments. You will also want to note if they come in late, chew
off their nails or miss appointments. This is good information for
you to know in case you ever start charging them extra, which will
let them know why and you will have a record of it.
If your new clients do not
reschedule before they leave; call them in a week and schedule their
appointment. Do not be afraid to follow up on every new client
1-week after their initial appointment. Make sure they are happy
and be sure to answer any of their questions or concerns, especially
if they did not reschedule before leaving the Salon. You will also
want to schedule their appointment at this time.
If you have a client you haven’t seen for 4 or 5 weeks, call them
and offer them a special discount on a service they might like, to
get them back into the Salon. Also, calling every one of your
clients once a month, and offering a special discount if they book a
2nd service during their next appointment, will keep your
appointment book hopping!
Do not be embarrassed to follow up on your clients, to give them a
little special attention. Every successful business in the world
follows up on their clients to make sure they keep coming back and
do not go anywhere else.
I will be adding new information constantly and all of your nail
photos, salon photos, show photos, success stories, client stories,
suggestions and testimonials, etc., are welcome.