Building Better Clients

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The Tammy Taylor Nails Educational Guide of the Professional

Building Better Clients…

When we first start doing nails we want to do everything we can to make our clients happy. A thought like this is not a bad idea, but sometimes we can spoil our clients in a negative way. Unintentionally we can make what is commonly known as a "Bad Client." Meaning, a client that calls at the very last minute for an appointment and then shows up ten minutes late with five or six nails missing or broken.

By establishing new policies that reward good behavior, there is no benefit to being a "Bad Client". The "Good Clients" will have the Best appointment times, the Best Service, the Best prices and Best nails. Start your new policies right away and turn "Bad Clients" into "Good Clients" and "Good Clients" into "Great Clients".

New Policies

1. All clients who come in every two weeks for their fill-ins will have a 100% guarantee. No extra charge for broken nails or for major repairs. No matter what!

2. All clients who schedule every two weeks as a standing appointment for three months in advance will receive a Full Set of sculptured nails every three to six months for the price of a normal fill-in + $10.00 to soak off.

For example, a client who comes in every two weeks for a $25.00 fill-in will spend approximately $160.00 in 3 months. However, a client who comes in every 4 weeks will spend $ 75.00 on fill-ins, approximately $ 30.00 on repair work, and $50.00 for a new full set. All for a grand total of $155.00.

Good Client
3 Months, every 2 weeks

= 5 Fill-ins
x $ 25.00 for a fill-in
__________________
= $ 125.00
__________________
+ $ 35.00 for Full Set
__________________

= $ 160.00 for Grand Total

For 5 appointments

Bad Client
3 Months, every 4 weeks

= 3 Fill-ins
x $ 25.00 for a fill-in
__________________
= $ 75.00
_________________
+ 10 repairs
x $ 3.00
__________________
= $ 30.00
__________________
+ $ 50.00 for a Full Set
__________________

= $ 155.00 for Grand Total

For 3 appointments

Show all your clients this chart so they can see it isn’t any cheaper waiting too long between Fill-ins.

Good Luck,

Tammy Taylor

P.S. To make your job easier teach your clients how to do their own polish or A-Coat changes, and sell them the products they will need to be using. You will never make money on a polish change; it takes too much time and you are never paid enough.